(Above: A public wall mural in the detailing phase of the painting process. You can read more about the artwork in our portfolio.)
THE PRE-PAINTING PROCESS
Designing the Mural
The wall mural painting process begins with an initial consultation. This consultation serves to identify what the client’s vision and goals are for their mural, inspect the area where the mural is to be painted, and come up with a suitable budget.
After the initial consultation, our talented artists create a digital design based on the client’s requirements, taking into account time and budget constraints, themes, colours, and the size of the wall. Once complete, the design is sent to the client for approval before painting preparation can begin.
We use specialty artists’ acrylic enamel for our wall murals. The acrylic paints are colour matched as closely as possible to the approved design, using a colour chart or printed copy of the design.
Cleaning the Wall
Depending on the condition of the wall it may need to be cleaned. This could be as simple as giving it a quick wash with sugar soap or, for much grimier concrete and brick walls, they may need washing using a high-pressure water jet.
Some walls may also require sanding, specifically colourbond or sheet metal surfaces, due to their shiny coating. Sanding helps to roughen up the surface and allows the undercoat to bond correctly. Without sanding, there is a risk that the paint may peel or flake off.
Masking / Taping
To ensure the site is left in its original condition, we take the appropriate time to tape and mask around the working area. This can include covering the ground with fabric drop sheets and, if necessary, using drop sheets to cover countertops, tables, or anything which cannot be removed from the area during painting.
We use a high-quality masking tape which ensures no glue residue is left behind and that the original paint remains untouched.
Priming the Wall
Most walls require a primer or undercoat. This not only helps the adhesion of the paint, but also provides longevity to the mural. We use a high-quality undercoat to prevent reactions with the acrylic enamel spray paint.
THE WALL MURAL PAINTING PROCESS
Scaling the Artwork
Once the wall has been properly washed, primed, and protected, it is ready for the mural to be painted. We mark out the wall drawing on the work-space using a grid system to ensure the mural is proportionate and matches the approved artwork.
Painting the Wall Mural
Once the artwork has been marked out, we begin adding outlines, creating the shape and overall appearance of the design, matching the artwork as closely as possible.
After the outlines have been painted, we begin adding in the detail and bringing the mural to life. This process involves adding layers of colour to create the shapes which make up the imagery of the design. The detailing step is the longest part of the mural painting process, but also the most visual, and rewarding.
When the mural is finished, we check over the entire wall to ensure the artwork matches as closely as possible to the original design, and check that the wall has remained clean.
(Above: Anti Graffiti Coatings protect your walls from unsightly tagging, allowing it to be easily, quickly, and cheaply cleaned off.)
If you’ve looked into having an outdoor wall mural painted, you’ve likely had concerns about the artwork being vandalized. Not only is graffiti and tagging unsightly, and difficult to remove, it can also cause serious damage to your custom painted wall mural.
Thankfully, there’s now an easy way to combat this. We offer a variety of anti graffiti coatings, ranging from affordable single pack anti graffiti clear coats, to the even more effective two-pack coats.
WHAT IS AN ANTI GRAFFITI COATING?
Anti Graffiti Coatings are a clear protective barrier applied to solid surfaces. We use these coatings to protect our wall mural artwork from sun damage, harsh weather, and graffiti. As an added benefit, surfaces with a clear anti graffiti coating applied are easier to clean and maintain than those without.
Our clear coatings are available in both single-pack and two-pack varieties.
WHAT IS THE DIFFERENCE BETWEEN SINGLE-PACK AND TWO-PACK ANTI GRAFFITI COATINGS?
The difference between the single-pack and the two-pack is durability and washability.
The single pack allows 2-3 cleans using a spray paint removal product which you can find at most hardware stores. Selleys Muck Off
is a great product which we highly recommend.
The two-pack clear coat is designed to allow up to 10 cleans using the same product, this is achieved by mixing a hardener into the clear enamel.
Both the single pack and the two-pack offer fantastic UV protection, which we strongly recommend to ensure the longevity of your mural if the wall is impacted by the sun on a regular basis. Without the clear coat protection you may find that the artwork fades over time.
HOW IS THE ANTI GRAFFITI COATING APPLIED?
The single-pack is relatively easy and quick to apply. The product is poured into a tray and applied to the wall surface using a paint roller, while being sure not to use excessive clear coat product. The coating solution is then rolled on vertically and as evenly as possible, making sure there are no drips or lines of clear coat left to dry, as these will be visible on the mural once fully dried. For the single-pack protection a minimum of two coats is required.
The two-pack is trickier to apply as it involves measuring out how much product is required before adding a mixing agent. Once added, the mixture is stirred until both the clear coat and the mixing agent are thoroughly combined. The two-pack application is similar to the single-pack, however the two-pack must be completely dry before applying the second coat.
For more information on our protective clear coats, if you have any general questions, or if you’re interested in our custom wall mural design and painting services, please feel free to get in touch.
(Above: Local business Knox Vet Clinic has gained social media attention thanks to passers-by posing for photos with their new custom wall mural located on the exterior wall of their practice. You can read more about the artwork in our portfolio.)
If you’re looking for new ways to grow your business, expand your reach, and attract new customers to your growing fanbase, it may be worth investing in a custom wall mural.
Whether indoor or outdoor, custom wall murals, such as the ones we create at Graphic Enhancement, have the power to expand your business in a whole new way. With the potential for social media attention, as well as their ability to completely change the vibe of your business space, a custom wall mural can only benefit your business.
Here are seven reasons why we believe your business will benefit from its own custom wall mural…
INCREASE FOOT TRAFFIC TO YOUR STOREFRONT
When potential customers walk by a strip of cafe’s and eateries, there are numerous factors which contribute to their decision to stop and enter a particular store. One important factor is the atmosphere.
A unique business with an eye-catching custom wall mural will undoubtedly stand out from the rest. Indoor murals can create a talking point for customers, while outdoor murals attract passers-by, who are then inclined to check out your interior.
GENERATE SOCIAL MEDIA ATTENTION
These days everyone is on social media, whether it’s Facebook, Instagram or Snapchat. It’s easy to take advantage of this and let the public advertise your business for you using a custom wall mural.
Murals in many cases have even become popular tourist attractions in various cities. From the outdoor art galleries of Germany’s Berlin Wall to the mysterious graffiti alleyways of our very own city of Melbourne, Victoria’s Silo Art Trail, or Prague’s famous John Lennon Wall, murals play an important role in the art scene of modern society.
People love creativity and appreciate hand painted artworks in an age of digital media. Whether passers-by are stopping to have their photo taken in front of your mural, or taking a photo of the wall itself, your mural has the potential to reach millions online through the power of social media sharing.
DISPLAY YOUR MENU OR SERVICES IN A UNIQUE WAY
If you offer a service and want to stand out from the competition, a custom wall mural is a great way to do so.
Wall murals are a great way to show off what your business has to offer using art. Spice up your pizza shop with pizza-topping covered walls, paint coffee beans across the front of your cafe counter or create an entire visual menu directly onto your walls. Whether you specialise in selling coffee, kebabs or even craft brewed beer – the sky is the limit!
Custom artwork can also help to attract a certain audience. Show off Jazz Night at your live music venue with a portrait of a jazz player, advertise your used-car dealership with a portrait of your favourite classic vehicle.
LEAVE AN IMPRESSION ON CUSTOMERS
One of the most important aspects of growing any business is the ability to attract and retain customers. A unique, custom wall mural allows you the opportunity to leave a lasting impression.
Often it’s businesses offering something a little bit different which stand out and stick in the minds of past customers. Imagery which is unique to your business makes them more likely to remember you, seek you out again in the future, and recommend you to friends and family.
TRANSFORM YOUR BUSINESS SPACE
Custom wall murals are a great way of expanding a small space. A well-designed painted mural or canvas art, coupled with great interior design, can transform any size space into a room which appears much larger than it is.
Alternatively, murals can take large, empty spaces and transform them into cosy, warm areas for customers to enjoy all your business has to offer.
Not only can murals transform the size of a room, but they can also alter the feel. If you’re sick of rooms with bland boring walls feeling cold and empty, what better way to breathe new life into them than by adding beautiful custom artwork – which also provides a great, unique talking point for your customers!
SHOW OFF YOUR BUSINESS BRANDING
Office spaces can be notoriously boring, but custom wall art is a great way to brighten up the office while also reinforcing your branding or brand message.
The ways branding can be used in your murals are almost limitless, however, a few popular ways to incorporate it include:
- Bright, colourful murals in schools which reinforce positive messages,
- Brand mottos or colours throughout office spaces,
- Logos on building exteriors.
PREVENT GRAFFITI AND TAGGING
It’s not uncommon for businesses with blank walls to face constant graffiti attacks, resulting in unpleasant, unprofessional-looking scrawl all over their business.
Custom graffiti art and wall murals are a great way to ward off the taggers responsible. Displaying a respectable piece of artwork means vandals are less likely to target your walls, compared to unpainted signs, fences, and walls which are often covered in unappealing scribble.
By displaying your own custom artwork, you’re ensuring that your wall is decorated with art that not only looks great but which is completely legal and doesn’t need to be regularly scrubbed off.
With so many benefits to your business, there’s little reason not to have a custom-designed wall mural for your business. Long-term they will pay for themselves in the form of great publicity, client retention and creating a more positive environment for your employees.
For ideas on how a wall mural could best be utilised by your business, if you have any general questions, or if you’re interested in our custom wall mural design and painting services, please feel free to get in touch.